Stop tracking.
Start eating
to a plan.

Yes — the free tier lets you generate a full day's meal plan, save one plan to your account, customize recipes, like/dislike foods to refine future plans, and track what you actually eat. The paywall starts at weekly auto-planning, the virtual pantry, advanced grocery list features and recurring custom meals. The 14-day premium trial doesn't ask for payment up front and there's a 30-day no-questions refund.

MyFitnessPal and Cronometer are food diaries — you eat, then log. Eat This Much is a planner — it builds the day for you so you don't need a diary. Where MFP/Cronometer win: bigger food databases, faster barcode scanning, deeper micronutrient tracking. Where Eat This Much wins: zero daily decisions, an automatic grocery list, and a pantry feature that cuts food waste. Many people use ETM for planning and MFP for logging exceptions.

Yes — keto, paleo, vegan, vegetarian, Mediterranean, Atkins and pescatarian are built in, and you can layer gluten-free, dairy-free, nut-free or any custom exclude list on top. You can also build a fully custom eating style by setting macro ratios and allowed ingredient classes yourself. Recipes in the database are tagged accordingly.

Weekly meal plans (instead of just today), the virtual pantry that uses up what you already own with priority, recurring custom meals locked in across the week, advanced grocery list controls (split by store, scale for family members, leftover planning), Instacart and AmazonFresh send-to-cart, and emailed weekly plans. Premium is $5/month on annual billing or $14.99 month-to-month, with a 14-day free trial.

Use it as a starting estimate, not gospel. The calculator uses Mifflin-St Jeor with your inputs (age, sex, weight, height, activity level). If you misclassify your activity — say "sedentary" when you walk 12,000+ steps a day — you'll get a target that's too low. Sanity-check against a basal metabolic rate calculator, and for big deficits (more than ~500 kcal/day below maintenance) consider checking with a doctor or RD. The app lets you override the suggestion entirely.

Honest answer: variety is the most common complaint, and it's usually fixable. The generator weights toward foods you've liked and ingredients you already own. If you haven't liked enough recipes, blocked enough dislikes, or marked enough as "recurring," the pool to draw from is small and the algorithm repeats. Spend 10 minutes liking/disliking 50–60 recipes once and the variety improves dramatically. We know the cold-start experience here isn't great yet.

Yes. You can add a custom recipe with ingredients, portions and nutrition info, and the planner will treat it like any other recipe — including grocery list aggregation. You can also personalize any of the built-in recipes (swap an ingredient, adjust a portion) and the planner replaces the original with your version everywhere it appears.

Apple Health syncing is supported — turn it on in Settings → Apple Health. Nutrition data flows from Eat This Much into Health (calories, macros, water if logged). Google Fit integration is more limited at the moment; macro export works, the reverse pull is partial.

Cancel anytime from your iTunes / Google Play subscription settings, or from your Eat This Much account if you subscribed on web. There's also a 30-day no-questions-asked refund — email [email protected] and they'll refund. If you cancel mid-cycle, premium stays active until the end of the billing period.